Retainer
Duke Cannon
Crafting a custom landing page experience with a bundle & subscription builder for future product deals and releases.
Live Site dukecannon.com
Designed at The Stable, Part of Accenture Song
Project Overview
Initially Duke Cannon needed a bare bones theme build. We built the site successfully and we continued our engagement in a retainer model. The first year of the retainer we were tasked with optimizing the site and to focus customers towards the shopping funnel. We also created a custom landing page for bundles and promoting subscriptions. After the success of our first year together Duke Cannon by demonstrating our brand expertise they had grown immensely. Which led to another agency redesigning their packaging while our agency was tasked with rebranding the site to create a cohesive brand experience.
Team
UX/UI Design — TJ Hari
Strategy – Victoria Colson
Development – Cassie Rabe
Project Management – Kimi Rondon
Bundle Builder
Bundle Builder Experience
This bundle builder was designed in mind for both for non-subscription promos and subscriptions. Customers having the flexibility to build their own bundle from a seasonal promotion without committing to a subscription or worse being forced into a subscription. The impact from this page as well as other optimizations has led to a 41% increase in subscriptions.
Optimized Global Sections
Bundle Builder Landing Page
Results
Working with Duke Cannon continues to be a huge success. We have taken a brand built a successful site and improved upon it’s brand foundation and experience during the retainer. They are proving to be a strong contender in their industry space with their continued growth. This is the ideal situation we hope to strive for with all of clients. Our strategy and design have a huge impact on the experience and brand success.